Digital Marketing

Social media marketing is one of the most important components to driving more traffic and business to your website. At 2B Unique we know your digital audience and discover qualities and traits of the channel that can help your brand stand out. In addition to creating keyword rich posts, we work with you to develop social selling strategies and engagement plans that keep users interested in your business.

We also work to educate our clients about when and where to use specific platforms. Quite candidly, just because there are so many choices, it doesn’t necessarily mean that all are going to perform for your type of business.

2B Unique believes in establishing truly collaborative relationships with our clients. That’s why we show you the analytics and empower you to make informed decisions before ever signing a contract with us.

Facebook is still a driver of new business and extension of your brand through information as opposed to aggressive sales tactics. Using the paid advertising features allows you to target your audience with great precision through geofencing. Geofencing is a method of identifying and engaging users based on demographics, behaviors, or contact information. That means more hot leads, less wasted spending. Plus, Facebook tracks the interactions on every ad you run to help create more successful campaigns down the line.

Instagram is another highly sophisticated means of raising brand awareness, cultivating a dedicated following, and expanding your network, and directly selling your products or services to people and companies already looking for them. For heightened visibility and cross promotions Facebook Manager and Instagram can work together or separately.

Pay Per Click (PPC) is an advertising method used to drive traffic to your website. Typically, a publisher such as a website owner or Google is paid when an ad is clicked. It is usually linked to first-tier search engines and appear at the top of the page when specific search terms, that are associated with your industry, are used.

2B Unique has a depth of knowledge and expertise on these platforms and many more. We are committed to steering you in the right direction so you get the most ROI.

Nothing is more important than what people read about you. It can take you a lifetime to build a business and brand, only to have it destroyed by a few negative posts. At 2B Unique we use a specific method to move the negative posts to the thirds and forth pages of Google so that your positive posts are the first impression that users see.