The Value and Importance of SEO in 2020
With an everchanging digital marketing landscape, SEO still remains as an important element to your overall strategy. SEO has certainly changed over the years, but there is still a tremendous amount of importance and value in this area.
If you’re wondering how SEO can help your business in 2020 and beyond, consider the following.
Local Searches Account for Nearly Half of Google’s Traffic in 2020
If you’re a brick and mortar store, it’s important to know that 46% of Google’s traffic comes local search. This means that people in your area are looking to buy your products and services right now.
If your website isn’t optimized for search, it’s a lot more difficult for customers to find your business. This can potentially result in lost business, all while sending would-be customers to your competitor’s website.
Mobile Searches Account for 63% of Google’s Traffic
It’s no secret that many people search for information on their phones, and this includes seeking out products and services.
When it comes to mobile SEO, there is an art and science behind the optimization. It’s important to consider the types of phrases customers use to find your business. Furthermore, you also have to consider the impact of voice search—another important element of SEO.
No matter if your customers find your website by searching on a computer or a smart device, the next consideration is the amount of traffic you can receive.
Increased Website Traffic and Engagement
One of the driving forces behind SEO is increased website traffic, and there is no denying the power behind these numbers.
In fact, the first position on Google receives a 34% click-through rate on desktop and 35% on a mobile device.
According to Backlinko, the first 3 spots on Google get 75% of the clicks.
While the first 1-3 spots on Google can send website traffic your way, ranking much lower than this isn’t great news. Backlinko reports a sharp CTR decrease in lower search rankings as seen in the graphic below.
Getting the Right Type of Website Traffic
While you can get an impressive amount of traffic with high search rankings, know that not all traffic is created equal.
For example, a flower shop in New York won’t get any additional local deliveries if their website traffic is primarily coming from California. Correct optimization is necessary to ensure that people who will buy your product or service are coming from your website. This is done by the analysis of search intent along with geographical keywords sprinkled throughout.
Build Brand Awareness
Remember that not all customers are already aware of your business. While it’s possible to search for your business by name, many customers will search by using generic terms to find your website.
You’ll have to ensure that you are using the right combination of keywords to make your business name prominent in the search engine. As your presence grows on Google, more customers will begin to recognize your name—which ultimately presents the domino effect of building trust.
Google’s Algorithm is Always Changing
Whether you notice it or not, Google’s algorithm is constantly being updated. This is why you may see fluctuations in your Google rankings. You can find the biggest changes during Google’s core updates, such as the most recent January 2020 Core Update. Sometimes these core updates can target specific industries, which can result in significant advantages or dramatic drops in traffic.
Stay on Top of SEO with 2B Unique Web Solutions
2B Unique Web Solutions is your trusted partner for keeping on top of SEO trends. We analyze and audit your SEO to ensure that your customized campaign runs smoothly. For more information, please contact us today.
